Starting a New Chapter

In Case You Missed It – We’ve turned to a new chapter in the history of our residents’ association.

  • September 8, 1965 – SERA (South Eglinton Ratepayers’ Association)
  • November 2, 1981 – SERRA (South Eglinton Ratepayers’ and Residents’ Association)
  • January 20, 2022 – SEDRA (South Eglinton Davisville Residents’ Association)


At our AGM on January 20, 2022, we proposed a change to our organization’s name, which was passed by attending members.

With this change, we are excited to launch our new website which we hope you’ll visit for information about our new name, our community, and about becoming a SEDRA member in 2022 (if you’re not already a member).

You’ll notice this transitional change across our Twitter and Facebook social channels as well.

Also at the meeting, the SEDRA board was re-elected with the exception of outgoing President Andy Gort, who stepped into a past president role. Andy’s work as SERRA president over the last 8 years has had a massive impact on our community and organization, and we’d like to again thank him for his passion, time and commitment through the years. We are grateful this isn’t goodbye, as Andy will remain involved in existing projects such as Canada Square.

While some things change, others remain the same – including our renewed commitment to promoting the interests of our neighbourhood with a focus on complete community, quality of life, climate change and safety (themes that we heard many times during the AGM).

For those who were not able to attend, or for those who would like to review the information shared last night, please visit our new website. Please note that our current website will still be active for a transitional period of time.

Your AGM Invitation and Zoom Link

Why join us for our Annual General Meeting on Thursday, January 20th? FIVE REASONS Reason #1: We choose RENEWAL! Reason #2: We want to share some important news with you. Reason #3: Jaye Robinson and Josh Matlow. Reason #4: Hear about what we have accomplished since the last Annual General Meeting. Reason #5: We’d love to hear from you.     REGISTER NOW Here is the registration link for the Annual General Meeting … CLICK … Read more

Mark your Calendars for the AGM

SERRA’s Annual General Meeting is coming up, and we hope to ‘see’ you there! DID YOU KNOW: When SERRA was formed over 50 years ago, it was the “South Eglinton Ratepayers’ Association?”. Eventually, a second ‘R’ was added to the acronym to include ‘Residents.’ As we come through another unprecedented year, and look ahead to our continually evolving neighbourhood, we want the name of our residents’ association to resonate in 2022. So please join us on … Read more

Community Consultation – 537 Eglinton Avenue East

This application proposes to amend City of Toronto Zoning By-law to permit a 23-storey (72.6 metre) high residential building with a 7-storey base building that measures 23.1 metres in height. The proposal contains a total of 128 dwelling units and a total gross floor area of 9,073 square metres, resulting in a density of 16.58 times the lot area. A total of 37 vehicular parking spaces are proposed in two levels of underground parking. City … Read more

The Midtown Working Group asks local residents to support the new vision for Canada Square development.

A new Midtown Town Centre vision for the Canada Square site at Yonge and Eglinton has been developed by the Midtown Working Group and endorsed by Midtown Councillors Josh Matlow, Mike Colle and Jaye Robinson. This vision is a once-in-a-century legacy city-building opportunity on City-owned land, for what will soon be the second most significant transit hub – right in the middle of Toronto. The Town Centre will provide sorely needed education, childcare, affordable housing, … Read more